MIDSUMMER

  • Hot summer and bright colors in the RITO summer collection

RITO presents you a new Midsummer capsule collection, continuing the main season collection of the brand dedicated to creative work of Zaha Hadid one of the most famous architects of the world.

Zaha Hadid’s creations teeter on the brink of form making and geometrical laws. They are full of deformed lines, various curves and dynamics. For this reason, we used textured details as the key elements of the Midsummer collection that resemble comb-shaped windows of Galaxy Soho complex in Beijing – one of Hadid’s trademarks.

While RITO SS17 runway collection was based on moderate a cold color palette, the new one is made in rich and vibrant shades of orange, green and blue that are perfect for the peak of summer. The collection also includes light cardigans, to keep you warm in chilly summer evening and thin shoulder strap dresses. The latter is an adaptation of the lingerie style that is popular today. These dresses are perfect to wear during the day or in the evening.

Hadid had a fine sense of form and space, she knew how to combine functionality and aesthetic beauty. She always looked in future and had no fear of experiments. The RITO team shares the same values. After almost two decades of experiments with knitwear, RITO keeps discovering new planes of this material well-known but still unheard of.