ethno collection

  • Name
  • Ethnic theme on the major fashion catwalks has become habitual case. This Spring-Summer season love for the ethnic images of various nations and their designer arrangement came up with the new force: Valentino, Etro, Dries Van Noten, Donna Karan, Erdem and others showed ethnic variations in their collections. RITO is as usual in the trend and interprets ethno-style in its own way in ourSummer collection. RITO designer Anna Panchenkotells us about this trendin her interview.

Today it is very popular and fashionable to refer to ethnic motives as it happens in the RITO Summer collection. For you, has this collection become a tribute to the general trend or there were other reasons to create it?

The fact is that ethnic theme appeared in RITO much earlier than there was anupsurge of national consciousness related to political events and Dignity revolution … I deliberately looked through the archives and found out that the first RITO embroidered shirt #5322 was released in February 2011! That was just a spiritual out burst for me – I did it not because I had to, but because I felt that way. I took rootdeeply in my land, my Kiev, my Ukraine and embroidery in many ways is the quintessence of all these concepts dear to my heart.


  • RITO ethno collection


  • RITO ethno collection


  • RITO ethno collection

American Vogue recently called the Ukrainian embroidery a fashion trend. But we know that the Ukrainian embroidery is a very broad concept, it has many regional differences. What embroidery patterns from which regions do you take as basis when creating sketches?

Ukrainian embroidery for Ukrainians is not a trend, but rather a way of life, it fits very naturally into holidays and weekdays and is appropriate for any event. I set a goal to study thoroughly the patterns of different regions of Ukraine and eventually RITO will have embroidered shirts of all Ukrainian regions. I’ve got some ideas to transform the traditional embroidery into modern street look: we have already begun to experiment in this way in our limited series of non-standard, very bright embroidered shirts released specially for the “Made in Ukraine” festival. I’d like to continue and develop this experience.

Ethnic pattern by RITO is not the embroiderybut its imitation. Is it difficult technically to achieve similarity and convey the beauty of the national ornament inknitwear?

It seems to me that for enthusiastic people the complexity of technology is not a reason to give up good ideas, but rather aninteresting puzzle that is to be solvedto get an excellent result. Knitted structure of thefabric makes it possible toimitate cross-stitch.

Do you have a traditional embroidered shirt? How did you obtainit and how often do you wear it?

I have an embroidered shirtpresented to me by my husband. Walking with the son along Andrew's descent, they chose an embroidered shirtfor me - the most beautiful and the most “precious”one for me, it istheguardian of myfamily and home comfort. In daily life I prefer knitted“embroidered” shirts as they are more comfortable and practical.


  • RITO ethno collection


  • RITO ethno collection


  • RITO ethno collection

What do ethnic motives bring into fashion? Is there some special power in such clothes?

I believe that wearing embroidered shirts is not a fashionable craze but a state of mind. Embroidery is a certain ornamental code, where each element carries specific informational meaning.

For what occasions and with what clothes would you advise to wear such a thing?

I wear embroidered shirt with jeans and sneakers. It can be worn with classic trousers, a pencil skirt or a floor-length skirt.In terms of style embroidered shirt is absolutely phenomenal in its versatility.


  • RITO ethno collection


  • RITO ethno collection


  • RITO ethno collection

Anna Panchenko

Anna graduated in 2001 from Kiev State University of Technology and Design (KDUTD).

2001-2002, House of models "Khreschatyk" - dessinator, fashion designer.

2002-2006, LLC Salon "Valentina" - fashion designer, knitwear designer.

2007-2009, «RITO»  - fashion designer, knitwear designer.

Design of sketches of garment models, selection of yarn, fabrics, accessories. Technological development of a model sketch together with the constructor, determination of knitted fabrics parameters, design of molds for manufacturing regular and semiregular items. Supervision of standard sample manufacturing. Fabrics and garments are knitted on professional equipment «STOLL», «SHIMA», «SILVER», «BREIZER».

With her collections Anna participated in student fashion shows and contests ("Pecherskі kashtany", "Pearls of season," fashion shows at "Red and Black" and RiverPalas clubs. She is “in love” with knitwear! Knitted fabric inspires her for creation of interesting fabric patterns and garment models. Knitwear for Anna is not just an ordinary "sweater", but a great and fascinating process of converting the thread into cloth, transforming ideas into ready-made clothes. She is convinced that knitwear with its warmth and comfort carries a special energy. The process of conversion is like a small miracle you can eyewitness. Anna likes to create new jacquard patterns for knitted fabric.