• Eyes wide shut
    SPRING /SUMMER 2016-2017

The eye is one of the key elements of Surrealism, an art movement that has been inspiring designers for almost a century. Naturally, the first thing that pops in your mind at the mention of Surrealism is a tandem of a designer Elsa Schiaparelli and Spanish artist Salvador Dali who brought irrationality and freedom into the world of high fashion. Today, when the fashion seeks for simplicity the RITO brand puts the main symbol of Surrealism on its comfortable soft knitwear sweatshirts, original fit dresses, elegant polo shirts and vests.

The RITO designers were inspired by works of Brazilian artist Anna Strampff, who uses wide-open eyes to bring new life and mood to the covers of fashion magazines turning them into art objects.